Frantic efforts are being made by Apple Inc. to release the latest Iphone 8 which is already being anticipated by millions of fans all over the world.
Apple will hold a press event on September 12 to unveil its much anticipated new iPhones, which are expected to introduce a whole new design and set the tone for the next few years.
According to The Guardian, unlike previous years, much is known about at least one of the new iPhones thanks to a large software leak from Apple that revealed several of its key details.
But new smartphones are not the only new thing Apple is expected to announce, with the event taking place in the just-built Apple Park and its Steve Jobs Theatre.
Apple Park: Known externally as Apple’s “spaceship”, Apple Park is the firm’s new headquarters in Cupertino, California, built to house its growing workforce in a giant, four-storey ring surrounded by manicured woodland. The multi-billion-dollar construction was designed by Norman Foster with Apple’s Jony Ive and is meant to be part of the late Apple co-founder Steve Jobs’ legacy.
The event will be the first time non-Apple personnel will be allowed on the grounds in any number, giving the world a glimpse of the latest hallowed halls of big US technology.
‘D22’ iPhone- iPhone 8/Pro/X: Apple is expected to announce a new design for at least one of its iPhones for 2017. While the details on the naming of the device codenamed “D22” are sketchy – it could be called the iPhone 8, iPhone Pro, or perhaps the iPhone X if it is named after the Apple smartphone’s 10th anniversary – a leak from Apple of the HomePod software revealed much about its design and features.
The biggest change is a new all-screen design, similar to that produced by Samsung for the Galaxy S8 and Note 8, and LG for the G6 and V30. Apple is expected to do away with the traditional home button on the front, with the screen extending to the edges at the top, bottom and sides of the device, with much slimmer bezels.
The top of the device is expected to have a cut out in the screen for the earpiece speaker, selfie camera and sensors, similar to that of Android-founder Andy Rubin’s Essential Phone.
Lacking a home button on the front of the iPhone also means no Touch ID fingerprint scanner on the front. While Apple was hoping, like Samsung, to have an under-screen fingerprint scanner, neither company appears to have been able to get the technology to work for this generation. It is unlikely the iPhone 8 will have such an advancement.
Instead, Apple is expected to rely on infrared facial recognition as its primary biometric system for the iPhone 8, which will be capable of recognising a user, unlocking the device and authenticating payments. Leaks also point to the phone being able to tell when a user is looking at it and automatically silencing notifications.
iPhone 8 Release date
Apple is holding an event on September 12 at its newly built headquarters in Cupertino, California, where it is widely expected to unveil the iPhone 8.
That means the new phones are likely to be available for pre-order from Friday, September 15, and could hit the shelves as soon as September 22.
Apple traditionally releases its latest iPhones during the first two weeks of September, in good time for the start of the Christmas shopping season.
Apple is rumoured to be working on three versions of its next iPhone, including a 4.7-inch iPhone 7s, a 5.5-inch iPhone 7s Plus and a 5.8-inch iPhone 8.
While the 5.8-inch iPhone 8 sounds like it would be massive, Apple is reportedly working on a new edge-to-edge display technology, so although the screen area would be bigger, the phone itself could actually be smaller than the phone 7s Plus.
Based on Apple's well-established "tick-tock" cycle, the 2017 model would be called the iPhone 7s.
The tick-tock cycle refers to Apple releasing a new design every two years, and new features within the same casing on alternate years (which are usually known as "s" models).
However, rumour has it that Apple is moving to a three-year cycle on major iPhone refreshes.
This, combined with the fact that next year is the tenth anniversary of the iPhone, suggests that Apple's flagship 2017 model will be a fairly major upgrade.
It seems unlikely, in that case, that Apple will opt for the name iPhone 7s - as that would downplay the upgrade. It's more likely that it will be called the iPhone 8.
Apple may even decide to go for something completely different - the iPhone 10 or iPhone X, to mark the anniversary, perhaps, or even the iPhone Air, iPhone Pro or iPhone Edition, to reflect the iPad and Apple watch lineups.
As mentioned, Apple may choose to launch lower-spec iPhone 7s and 7s Plus devices alongside its flagship device.
Apple products are not exactly known for being cheap. When the company launched its 'budget' iPhone 5c in 2013, it still cost an eye-watering £469.
But the latest reports suggest that Apple's next device will be its most expensive yet, exceeding the $1,000 (£795) mark for the first time.
The price was reportedly leaked to The Fast Company by "a source with knowledge of Apple's plans".
The source said that Apple will be launching three devices this year - a 5.8-inch model (likely called the iPhone 8), a 5.5-inch model (called iPhone 7s Plus), and a 4.7-inch model (called iPhone 7s).
The iPhone 8 will reportedly have a new OLED display that will stretch across the whole front of the phone.
This is part of the reason for the high price tag, according to the source, as the OLED display will cost Apple roughly twice as much as the LCD display used in current iPhones.
The new phone is also likely to get a memory upgrade from the current iPhone 7 line, which will add to the cost of manufacturing the device.